===Some basic guidelines for possible leads=== Here are some suggested guidelines for weeding out trolls and hoaxes (derived from discussion on Unforums and Cloudmakers' experience on The Beast). Valid ARG leads generally fit a few easy criteria. How to spot a real lead:
1. It will be generated only from established in-game sites and puzzles - never from publicly-accessible user forums or sites you have to google to find (too unstable). Comments in Dana's blog are by definition created by people outside the game world - simply being linked to in a comment is not sufficient motivation to prove that a site is in-game (and, rather, implies that it is a bandwagon-jumping publicity-seeker).
2. It will add something important to the storyline. By definition an ARG bridges fictional and nonfictional universes, but the plot is always self-contained and forward-moving. Use the simplest explanation: if you have to turn the known story inside out to make the new lead fit, remain skeptical.
3. Emails and IMs will come only from addresses clearly established in the game. Watch for variant spellings and other fake-outs.
4. It will never ask you to spend money. After all there's only one product this marketing campaign exists for, and it's not t-shirts.
5. Finally, it will be interesting and well-constructed. It won't be some lame one-line warning, it won't be a rote repetition of a site you've already seen, and it won't misspell "Zeus". Our PMs put a lot of work and thought into these things, give 'em some credit.
Good leads fit all 5 of these criteria (notwithstanding the "varrao" typo on ilovebees), and no fakes hit all of them. There's also the ol' Whois lookup test, but I'm not sure that all an ARG's websites always have the same registration. That said, be tenacious and imaginative and let's make sure we miss nothing. --UserGGOctopus 21:30, 1 Aug 2004 (PDT)
==Anagrams== * It was mentioned over on the TheAnagrams page that the letters in the honey pots could also lead to BelieveSo.com. This redirects to 188.8.131.52 which doesn't have anything on it (yet?). --UserZudini 09:55, 31 Jul 2004 (PDT) ** Y'know, I'd be pretty damn impressed if the creators of this ARG had the forethought to register every anagram of ilovebees - it'd require several years of planning (though admittedly the number of English anagrams is smaller). At any rate, a domain registered on the 8th of March, 2000 (according to my reckoning of the WHOIS) is certainly forward planning. --UserSherpa 03:53, 2 Aug 2004 (PDT) *** That doesn't mean that they didn't buy it from one of those companies that just buy domain names. However, considering the price of some of those sites, it probably wouldn't be cost effective. Consider this, though: would BelieveSo.com make sense as the next place for the story to go? --UserDarquehope 13:05, 2 Aug 2004 (PDT) **I think instead of looking at other anagrams, we should focus on the container... honey jar. I love bees. Honey. It just makes sense. What would honey have to do with BelieveSo? --UserMatthewJ 2044, 2 Aug 2004 (EST)